Born from Real Experience
After 3+ years of helping clients bridge the gap between e-commerce storefronts and direct selling backends, we built the platform we wished existed from day one.
Simplica.io is the culmination of lessons learned from 10+ clients — from simple integrations to incredibly complex multi-market deployments.
We Lived the Pain Before Building the Solution
For years, we worked in the trenches helping direct selling companies adopt modern e-commerce platforms. Shopify, WooCommerce, BigCommerce — we connected them all to MLM backends like Exigo and Pillars.
Every client started with the same optimism: “We just need to sync orders and calculate commissions.” Every project ended with the same realization: it's never that simple.
We watched the same patterns emerge across 10+ engagements:
- Custom integrations that broke with every platform update
- Reporting discrepancies that eroded distributor trust
- Simple changes requiring developer intervention
- Months of work repeated for each new client
So we asked ourselves: What if we built it right from the start?
What We Learned
Commission logic is sacred
Even small discrepancies destroy distributor trust. The system of record must be bulletproof.
Storefronts change, business logic doesn't
Companies switch from Shopify to WooCommerce (or vice versa) regularly. Commission engines rarely change.
Every company thinks they're unique
90% of requirements are the same across companies. 10% of unique needs require infinite flexibility.
Integration is never "done"
Platforms update, APIs change, new requirements emerge. Architecture must assume constant change.
Reporting builds or breaks confidence
Distributors need to see their numbers in real-time. Delays or discrepancies create support tickets and churn.
Customization shouldn't mean code changes
Non-technical staff need to make adjustments. The best systems are configured, not coded.
A Platform Built for Any Customization
We took everything we learned from years of client work and built a platform that handles the complexity we'd seen — without requiring custom code for every change.
Configurable, Not Custom
Commission rules, volume mappings, pricing tiers, workflow triggers — all managed through a visual interface. No developer required for 90% of changes.
- Visual rule builders
- Drag-and-drop workflows
- Real-time preview
- Version history
Extensible When Needed
For the 10% that truly is unique, our SyncHooks and Jobs system lets you write custom logic that plugs into the platform safely.
- Custom C# hooks
- Isolated execution
- Tenant-specific logic
- Hot-reloadable
Multi-Tenant by Design
Every client gets isolated infrastructure with shared platform benefits. Updates roll out without breaking custom configurations.
- Isolated databases
- Shared updates
- Per-tenant customization
- Enterprise security
The Key Difference
We've already seen what most companies will bump into when using traditional e-commerce for direct selling. We built solutions for those problems before you encounter them.
What Drives Us
These aren't just words on a wall — they're lessons learned from years of building integrations.
Flexibility First
Every direct selling company is unique. Our platform adapts to your business, not the other way around.
Extensibility Built-In
Custom hooks, plugins, and workflows let you extend functionality without touching core code.
UI as the Interface
Complex customizations shouldn't require developers. Manage everything from an intuitive dashboard.
Battle-Tested
Every feature comes from real-world experience. We've seen the edge cases and built for them.
The Platform We Wished Existed
Every feature in Simplica.io exists because we needed it for a client and couldn't find it anywhere else.
MLM & Genealogy
Because every commission dispute taught us something
Subscriptions
Dunning failures cost companies millions
Real-Time Reporting
Distributors check their numbers obsessively
Multi-Platform Sync
Companies switch storefronts more than you'd think
Workflow Automation
Manual processes don't scale
Role-Based Access
Corporate, leaders, and reps need different views
SyncHooks System
For the truly unique requirements
Enterprise Security
Trust is everything in MLM
Our Promise to You
We've been in your shoes. We know what it's like to explain to a client why their commission numbers don't match, or why a “simple change” will take three weeks.
Simplica.io is our answer to those problems. A platform where customization is the default, not the exception. Where changes happen in hours, not weeks. Where the system of record is actually trustworthy.