Investment Opportunity

Invest in the Future of Commerce Infrastructure

Join us in building the next generation of multi-tenant commerce platform. Early-stage opportunity with significant growth potential in the $180B+ network marketing industry.

Late Seed
Stage
$180B+
Market Size
$5M
Target ARR (Y3)
100+
Target Tenants

Funding Scenarios

Structured funding rounds aligned with clear milestones and growth targets.

Pre-Seed Bridge
$250K - $500K
8-12%equity
$2.5M-$5Mval.

Production hardening, first paying tenants, and security audit.

Complete production deployment
SOC 2 Type I preparation
Onboard 3-5 paying tenants
Validate product-market fit
Timeline: 6 months
Recommended
Seed Round
$1.5M - $3M
15-20%equity
$8M-$15Mval.

Team expansion, sales development, and market growth.

Expand engineering team (5-8 devs)
Build sales & customer success
Scale to 20+ tenants
Add 2-3 new integrations
Achieve revenue traction
Timeline: 12-18 months
Series A
$8M - $15M
18-22%equity
$40M-$70Mval.

Scale operations, US market entry, and product expansion.

Scale to 100+ tenants
Enter US market
Enterprise features
Strategic partnerships
Profitability path
Timeline: 24 months

Equity & Ownership Structure

Projected ownership breakdown through each funding round (assuming mid-range scenarios).

Current
Pre-funding
Founders100%
Post Pre-Seed
$375K at $3.75M val.
Founders90%
Pre-Seed10%
Post Seed
$2.25M at $12M val.
Founders72%
Pre-Seed8%
Seed Investors17.5%
ESOP2.5%
Post Series A
$11.5M at $55M val.
Founders57.6%
Pre-Seed6.4%
Seed Investors14%
Series A20%
ESOP2%

Cumulative Dilution Summary

RoundRaise AmountPre-Money Val.Post-Money Val.Round EquityTotal Investor %Founder %
Pre-Seed Bridge$375K$3.38M$3.75M10%10%90%
Seed Round$2.25M$10M$12.25M17.5%25.5%72%
Series A$11.5M$43.5M$55M20%40.4%57.6%
$14.1M
Total Raised
40.4%
Total Investor Equity
57.6%
Founder Ownership

Note: These are illustrative scenarios using mid-range valuations. Actual terms will be negotiated based on market conditions, traction, and investor interest. ESOP pool expansion may be required at each round.

Revenue Model

Multiple revenue streams with high customer lifetime value and strong retention.

Base Platform Fee
$2K - $5K/mo
Core platform access per tenant
Integration Add-ons
$500 - $1.5K/mo
Per integration pricing
Transaction Fees
0.1% - 0.5%
GMV-based revenue share
Professional Services
Custom
Implementation and development

Revenue Projections (Conservative)

Year 1
Tenants10
ARR$300K
Year 2
Tenants40
ARR$1.5M
Growth+400%
Year 3
Tenants100
ARR$5M
Growth+233%
Unit Economics
Avg. Contract Value
$36K - $60K/year
Target Gross Margin
70-80%
Est. CAC
$5K - $10K
LTV:CAC Target
>5x

Market Comparables

Similar companies in the commerce infrastructure and B2B SaaS space.

Recharge
Subscription Commerce
Growth
~$2.1B
Loop Returns
E-commerce
Series B
~$340M
Mesa
Shopify Automation
Series A
~$50M
Alloy Automation
E-commerce Integration
Series A
~$100M
BigCommerce
Commerce Platform
Public
~$700M
Exigo
MLM Back-Office
Acquired
Private
Seed Round Comparables
Recharge
$2.5M
Y Combinator2014
Loop Returns
$3M
Ridge Ventures2019
Mesa
$2.2M
Initialized2020
Alloy
$4M
Bain Capital2020

Key Strengths

Technical Depth
1,800+ files, enterprise-grade architecture with years of development
Integration Moat
Deep platform integrations are complex and hard to replicate
MLM Niche Expertise
Underserved $180B+ global market with high-value customers
Extensibility Model
Tenant hooks allow customization without forking code
Modern Stack
Latest .NET 9, Next.js 14, Temporal workflows

Risks & Mitigations

Early Customer Base
Mitigated by expanding to 3-5 tenants in seed phase
Complex Onboarding
CLI tooling and migration engine simplify setup
Niche Market
MLM is $180B+ globally with proven demand

Use of Funds (Seed Round)

Strategic allocation to drive growth and achieve key milestones.

Engineering50%

Team expansion to 5-8 developers

Sales & Marketing25%

Customer acquisition and brand

Operations15%

Infrastructure and support

G&A10%

Legal, accounting, compliance

Path to Revenue

Near-term execution plan to achieve first revenue milestones.

30 Days

  • Production deployment on DigitalOcean K8s
  • Security hardening and penetration testing
  • Monitoring and alerting setup
  • Documentation completion

60 Days

  • Onboard 2 additional paying tenants
  • Customer success process setup
  • Feedback collection and iteration
  • Start SOC 2 preparation

90 Days

  • Launch subscription pricing model
  • 5 active paying tenants
  • Case studies and testimonials
  • Seed round preparation

Get in Touch

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Be part of building the future of commerce infrastructure. Early-stage investment with significant upside potential.